- Engage customers in a fun & interactive research project
- Segment your population via a weighted algorithm
- Make your communication personal & relevant
- Different graphical question types
- Invite via mail, link, social media, ...
- Present thematic issues
- Relevant information based upon previous answers
- Integrate information statements of specialists / famous people / ...
- Immediate feedback
- Integration of social media to compare with friends & share outcomes
- Compare with famous people and/or types ('youth', 'men', ...)
- Can cause media attention & online buzz thanks to unique concept & social media